礼品盒设计的注意事项
礼品盒设计的注意事项
Notices in Gift Box Design
圣诞将至,又是一个要送礼的节日,送的礼品的种类虽多,不过都逃不过要套上一个有档次的礼品盒,尤其现在的人想法也和之前不一样,东西好不好,一眼看不到,但是礼品盒靓不靓,一眼就看出来了。因此,要想吸引到客户,那么商品有个好的包装礼盒成为了最主要的因素。那么,作为商家,就需要再礼品盒上多下功夫了。
Christmas is approaching, and it is a gift festival. Although there are many kinds of gifts, they can not escape to put on a high-grade gift box. Especially now, people think differently from before. What's good or not is invisible at a glance, but the gift box is not beautiful, it can be seen at a glance. Therefore, in order to attract customers, a good package gift box becomes the most important factor. Then, as a merchant, we need to work harder on the gift box.
礼品盒要促销的作用,首先是要能引起消费者的注意,因此,礼品盒一定要使用鲜艳夺目的色彩,新颖别致的造型,美观精巧的图案,这样才能让人眼前一亮,使消费者一看见就产生强烈的兴趣。
Gift box to promote the role of, first of all, to attract the attention of consumers, therefore, gift box must use bright colors, novel and unique shape, beautiful and exquisite patterns, so as to make people bright, so that consumers will have a strong interest at first sight.
礼品盒的造型独特、新型,这样很容易吸引消费者的注意力。例如巧克力,通常都是心形等,当如果做成卡通图案或者人形,那么就显得特别突出,让消费者一眼记住。
Gift boxes are unique and new in shape, which can easily attract the attention of consumers. For example, chocolate, usually heart-shaped, etc., when made into cartoon patterns or human figures, then it is particularly prominent, let consumers remember at a glance.
而色彩,是人最关注的,因此色彩是觉得销售的首要因素,因此,在设计礼品盒时,一定要主要色彩的运用,通常认为灰色是最不适宜的,最好选择红、蓝、白、黑是4大销售用色,这是在制作红、蓝、白、黑、绿、橙、黄、茶色的形象并进行比较时发现的。以红色为例,它所具有的形象数最多,而且是太阳、火、血液等与生命具有最强有力关系的形象,因此,礼品包装盒制作红色最容易使人激动。
And color is the most concerned by people, so color is the primary factor of sales. Therefore, when designing gift boxes, we must use the main colors. It is generally considered that gray is the most inappropriate. It is best to choose red, blue, white and black as the four major sales colors. This is found when making red, blue, white, black, green, orange, yellow and tea images and comparing them. Taking red as an example, it has the most images, and is the image with the strongest relationship between the sun, fire, blood and life. Therefore, making red gift box is the most exciting.